Research & Data
Original data on what actually works.
We publish benchmarks and studies drawn from real anonymized store data — so your decisions rest on evidence, not anecdotes.
Benchmark
2026 Shopify Conversion Benchmark
Conversion rates by vertical, device, and AOV band across 200+ stores.
Performance
The State of Core Web Vitals on Shopify
How real Shopify stores perform on LCP, INP, and CLS — and what the leaders do differently.
Retention
Subscription Retention Curves
Churn and reactivation patterns across 80+ wellness brands.
AI & Search
AI Search Visibility Study
Which ecommerce brands earn citations in generative AI answers — and why.
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