Field notes on Shopify growth.
Tactics, benchmarks, and playbooks from the engineers and strategists building AIClawers.
WooCommerce to Shopify Migration: The Complete 2026 Guide
Planning to replatform to Shopify? A senior playbook for migrating products, customers, and orders from WooCommerce while preserving SEO with a proper 301 redirect map.
Figma to Shopify: Turning a Design File into a Live, Editable Store
What Figma to Shopify conversion really involves — mapping components to Online Store 2.0 sections, hitting pixel-perfect on real devices, and keeping the theme merchant-editable.
What Shopify Store Development Actually Costs in 2026
A clear breakdown of Shopify store development cost in 2026 — template setup, custom theme, Plus builds, and custom apps — plus how to choose between a retainer and a fixed-scope project.
The DTC Founder's Guide to Choosing a Shopify Agency
Agency, freelancer, or in-house? How DTC founders should evaluate a Shopify agency — the proof to demand, the red flags to avoid, and the questions that separate builders from talkers.
A Head of Ecommerce's Playbook for Scaling on Shopify
How a head of ecommerce prioritizes by revenue impact, builds a testing roadmap across speed, SEO, CRO, and AI, and decides when to bring in an agency versus building in-house.
Shopify for Beauty Brands: The 2026 Growth Playbook
A growth playbook for beauty ecommerce on Shopify — shade and formula discovery, UGC at the decision point, mobile speed for content-heavy pages, and the levers that drive replenishment.
Shopify for Supplement Brands: Subscriptions, Compliance & LTV
How supplement brands grow on Shopify — subscribe-and-save retention, compliance-safe health claims, trust-building for ingestibles, and the lifecycle levers that raise lifetime value.
Answer Engine Optimization: Winning Generative AI Search for Ecommerce
Search is shifting from blue links to AI answers. Here's how ecommerce brands earn citations in ChatGPT, Perplexity, and Google AI Overviews.
The Sub-Second Shopify LCP Playbook
A field-tested checklist for driving Largest Contentful Paint under one second on Shopify — without ripping out your apps.
Shopify Subscriptions: The 2026 Retention Benchmark
We analyzed subscription cohorts across 80+ wellness brands. Here are the churn curves and the levers that actually move retention.
Migrating to Checkout Extensibility Before the Deadline
checkout.liquid is retiring. A practical migration plan for Plus brands to move to Checkout Extensibility without losing customizations.
9 Shopify CRO Experiments That Reliably Lift Conversion
Not every A/B test is worth running. These nine experiments have the highest hit-rate across the Shopify stores we optimize — with how to run each.
Agentic Commerce: Preparing Your Shopify Store for AI Shopping Agents
AI agents are starting to browse, compare, and check out on shoppers' behalf. Here's how to make your Shopify store legible — and buyable — to them.
What to Actually Automate with AI in Your Shopify Admin
AI assistants can now run large parts of store operations. Here's a practical map of what's worth automating in 2026 — and what still needs a human.
TikTok Shop + Shopify: A 2026 Social Commerce Playbook
Social commerce is where discovery now happens. How to connect TikTok Shop to Shopify without fragmenting inventory, data, or brand.
Post-Cookie Tracking: Server-Side Data for Shopify in 2026
Signal loss from cookie deprecation and browser restrictions is wrecking attribution. How Shopify brands rebuild measurement with first-party, server-side data.
Shopify Scripts Is Gone: Your Functions Migration Checklist
Legacy Shopify Scripts was retired on June 30, 2026. If your discount, shipping, or payment logic just stopped working, here's how to rebuild it on Shopify Functions — fast.
Shopify's June 2026 Edition: The Updates That Actually Matter
150+ updates shipped in Shopify's mid-2026 Edition, led by agentic commerce. Here's what deserves your attention — and what to act on this quarter.
Shopify Catalog & UCP: Getting Your Products Into AI Assistants
Shopify Catalog now syndicates listings to ChatGPT, Copilot, and Google AI Mode through the Universal Commerce Protocol. Here's how to make sure your products show up — and convert.
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